Recently I had the great opportunity to demo a brand new Cervelo S3. Thanks to a local bike shop, Two Wheel Jones Gilbert Store, I enjoyed about 2 hard rides on a Cervelo S3. And yes, I “enjoyed” the experience. I Seriously doubted if I would ever be a Cervelo fan… and then I rode the 2016 S3 with Ultegra Di2.

My friend and owner of the Gilbert location of Two Wheel Jones bike shop, Larry DeMik, swore by this bike. He and his whole staff believe they are some of the best bikes ever built. He offered a demo opportunity I couldn’t pass up. I always secretly and often overtly hated Cervelo. I haven’t been the biggest fan of their color scheme, and then of course there is the glaring issue of everyone seems to have one. I started my love affair with bicycles in the triathlon scene. It seemed like the overwhelming percentage of bikes at Ironman were Cervelo. Those who know me know that I march to the beat of my own drum. Riding a bike everyone else has is not high on “my favorite things to do” list. So over the years I just grew this subtle and sometimes not so subtle resentment and disgust against Cervelo. I know they make good bikes. But to me that wasn’t the issue, it was they look ugly to me and everyone, and I mean everyone seems to have one.

So in some disbelief with myself I agreed to ride a demo. I was intrigued to see what all the buzz was about. My first ride was on a Saturday morning group ride in preparation for our upcoming LOTOJA race. There was probably about 25 people out on this group ride. It was a lot of fun and I found myself happy as a clam to be among such good friends. The ride itself was hard for me. I am still recovering from some injuries I sustained during the Race Across the West and only recently been able to bike at all. With my resulting fitness in the toilet, the hot Arizona summer sun beating the life out of any cyclist, and my new weightless/dieting habits of late, I felt like I was riding on an empty tank. Just had nothing left to give that Saturday. My HR was out of control even in the draft. I knew I was doomed when I didn’t have any fuel on board and our supposed “aerobic” training ride went anaerobic in the first few minutes.

Cervelo S3 TWJ
Cervelo S3 and the Bike Accident Attorneys Truck

Notwithstanding the personal setbacks that can make or break a ride, I was struck by this S3. The most prominent feature of the bike in my mind that Saturday was the electric shifting. Whoa! It was shifting like a hot knife through butter with extreme surgical precision. It was a difference I could immediately feel and fall in love with. I had never tried electronic shifting before. Every bike I had owned was mechanical with traditional cables, etc. Sadly, I have never experienced so much joy and satisfaction in shifting before this experience and I can confidently say I will never be satisfied with anything but electronic shifting in the future. I have heard the new SRAM eTap is pretty impressive… so far I have only tried Di2 and it was amazing.

I eventually abandoned the group ride and rode home solo trying to keep my HR under better control. In these moments I began to feel other aspects of the bike that I couldn’t notice before since I was so enamored by the Di2. The S3 is supposed to be a stiff and aero race bike with some level of comfort above and beyond it’s older and faster brother the Cervelo S5. According to studies, the S3 is only 4 watts slower in wind tunnel testing than the S5 and yet it offers more comfort. 4 watts? That is definitely a small enough number that the average cyclist can’t even tell a difference. To be honest, I didn’t notice the comfort part of the S3. It is a stiff and fast aero bike. Comfort is not really what a bike like the S3 is known for. I can imagine the S5 comparing out on the speed side of things as equally fast and more uncomfortable… Just a guess – I have not tried an S5 yet.

On Monday morning I took it out again for the last time. I did about a 40 mile ride with some hard interval work mixed in. Towards the end of the ride my coach had instructed me to do some seated sprinting drills. This is where I felt this bike excel. Even hurt, fat and out of shape I was able to keep up or beat other cyclists on the ride that day. This bike was undoubtedly fast. It was then that I realized Cervelo isn’t all that bad. 😉 But seriously, the first ride I felt horrible and was more enthralled with the Di2 than anything else. On the second ride I paid closer attention to the bike itself and what it could or couldn’t do. The S3 is definitely not your best climbing bike – although it can climb as good as you can pedal it; but rather the S3 is designed for speed work. It is a fast bike. It gets up to speed and stays up to speed seemingly easily. When combined with the Di2 you end up with a flawlessly shifting race machine. I admit, I must eat some crow here. The S3 was a great bike and a very fun bike to ride.

Not sure I would recommend a bike like this for long distance ultra cycling. But for the casual or semi enthusiastic cyclist who wants to be fast over shorter distances, this bike is likely one of the better bikes you can get for the money. I believe they are between $5k-$6k out the door at MSRP with Ultegra Di2. That is pretty impressive.

I will say this though, if I ever own a Cervelo, it will likely be the S3. But before it comes to my house that thing needs to be painted in a high vis or fluorescent yellow. The plain blakc with red accents is the only color that bike comes in and I am definitely into the bright neon colors. Overall, great bike! Two Thumbs up for sure. Thanks Larry and Two Wheel Jones Gilbert for the opportunity to demo an amazing bike.

Cervelo site/link to the S3 with product description and specs/details:

Arizona bicycle crash and bicycle accident lawyer Ben Dodge

Ben-&-BikeA bicycle crash is not always an accident. If you, or someone you know were injured in a bicycle crash or accident caused by a road hazard or dangerous road condition, hire a personal injury attorney who is experienced and has a successful track record. Ben Dodge, a licensed bicycle accident lawyer in Arizona, has dedicated his entire firm to one purpose: representing cyclists. Bicycle accident cases are the only cases Bike Accident Attorneys, PLC handles. Home based out of the great state of Arizona, Ben can still help cyclists in the entire United States. Ben also founded Bike Accident Attorneys Network, a national network of attorneys who focus on representing cyclists. Ben can find you help anywhere in the country.

Ben Dodge has represented and assisted bicycle accident victims across the entire united states. As an avid and competitive cyclist himself, Mr. Dodge currently participates in national and local cycling events all over the country. It isn’t uncommon to spot him in early morning hours out riding his bike. Having competed in 8 Ironman triathlons, numerous local and national cycling races, and a successful finish in the Race Across the West, 2016, he really knows what it is like to ride and race a bike. The day he fell in love with his job was the day he devoted himself completely to bicycle accident cases.

Ben represents cyclists injured in bicycle accidents, at the police station, with insurance companies, and in the courts. He advocates for the rights of all cyclists, not just his clients. He teaches the police about bike laws and bike safety, he educates drivers about the rules of the road, and he trains cyclists and clubs to ride more safely.

A consultation with experienced Arizona bicycle accident attorney Ben Dodge is free

In recent years there has been approximately 700 bicycle fatalities in the united states every single year. Approximately 2,000 bicycle accidents are reported in Arizona every year. approximately 30 fatal bicycle accidents are reported in Arizona every year. Bicycle fatalities are terrible and horrific tragedies that affect the lives of too many families and friends to count. Understanding your rights and obligations as a cyclist can bring clarity to your specific accident situation. It will always be in your best interest to be represented by an attorney who knows the bicycle laws and has a successful track record of winning bicycle accident cases. The negotiation tactics and strategies of winning a case are extremely important but should always take a back row seat to the litigation experience and knowledge of court room rules, local, state, and federal rules of civil procedure that can have significant impact on your bicycle accident case. It is wise to be represented by someone well versed in bicycle accident law, local and state bicycle ordinances, rules, regulations, policies, and laws. You should hire someone very familiar with negligence and tort law, civil procedure, and the rules of evidence as they all relate specifically to bicycle accident cases.

Ben Dodge always offers a complimentary in person consultation to all local cyclists and a complimentary phone consultation to any cyclist injured in a bike accident. Typically the consultations are schedule from 30-60 minutes depending on the severity of the accident. You can expect to get answers to questions, clarity, information, and reassurance of your personal bike accident liability and potential for recovery. In your free consultation you can generally expect to discuss such topics as:

  • your specific bike accident details, diagrams, and pictures from your perspective and then from the perspective of your bike accident attorney.
  • the applicable local, state, and federal laws underlying your case.
  • your cyclist’s rights, obligations, and any potential liability.
  • the process, procedure (in and out of court), and the time frame required to conclude your case.
  • the value of your case and what you might expect as compensation.

You can call Arizona bicycle lawyer Ben Dodge of bike accident attorneys, PLC at 1.855.663.3922. Mr. Dodge’s staff is standing and ready to accept your call 24 hours a day, 7 days a week, every single day of the year. Ben will personally return your call within 24 hours. there is never an obligation for a complimentary consultation with Mr. dodge. His passion is in representing cyclists and his entire office stands ready to serve with kindness and patience.

Bike Accident Attorneys, PLC

Call Ben Dodge, the Bicycle Lawyer today at 1.855.663.3922. Reach him by fax at 1.800.958.8902.

Mr. Dodge can also be reached by email at

His main Arizona offices are located at:

Mesa Arizona (home base office)
4824 E. Baseline Rd., Suite 124
Mesa, Arizona 85206

Phoenix Arizona office
2415 e. Camelback rd., suite 700
Phoenix, Arizona 85016

Tucson Arizona office
One South Church Avenue, 12th Floor
Tucson, Arizona 85701

Mr. Dodge represents cyclists in the entire state of Arizona including but not limited to mesa, phoenix, tucson, yuma, gilbert, peoria, glendale, scottsdale, ahwatukee, tempe, chandler, prescott, sedona, flagstaff, surprise, kingman, page, lake havasu city, payson, goodyear, buckeye, queen creek, paradise valley, show low, winslow, maricopa, nogales, globe, avondale, cave creek, fountain hills, apache junction, carefree, wickenburg, pinetop-lakeside, strawberry, anthem, safford, and more. Ben Dodge is currently involved with bicycle accident cases all over the country and can assist in representation in all 50 states.